Providing Expert marketing advice to East Renfrewshire’s SMEs
Overview
CJM Lumina were appointed to a framework offering strategic marketing support to SMEs across East Renfrewshire, through the region’s Business Gateway function.
Brief
For a number of businesses, especially start-up and smaller enterprises, there is no dedicated marketing function, and activity is carried out by existing team members who don’t necessarily have in-depth expertise. As the local authority identified a need for support in the region, we were asked to provide a range of strategic marketing and digital consultancy.
Delivery
The support took the form of one-to-three-day packages which allowed us to work with each business to deliver tangible change and improve their overall marketing output. Being flexible in what we could offer allowed each business to choose what support they received, in a way that would create the most impact for their business.
An example of this was with our work with the Best Western Eglington Hotel, who had launched a new outdoor food service area to mitigate the regulations brought on by Covid. CJM Lumina worked with the hotel to deliver a comprehensive marketing plan and advertising campaign for the new area and supported in the roll out of new hand held devices for order submission and payment.
Results
In a 3.5 year period we successfully completed 30 projects, addressing a range of issues that were unique to each business. From the local authority’s perspective, the project was also a success, which led to our contract being extended on two occasions.
Testimonial
-
I had 3 of my staff on your webinar this morning
. I was listening in and I have to say this has been one of the best training sessions I have ever heard.
Once they got in their heads to use what you were saying in our business lots of things clicked.
And a lot of what you said they were all saying 'that's what you say to us' so thank you for concreting that I give them good advise and training.