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Creating a series of webinars to inform businesses across Scotland

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Overview

CJM Lumina created and delivered a series of webinars on behalf of Scotland’s National Business Gateway team. The eight webinars were delivered multiple times, in regions across Scotland, to deliver useful information that can help businesses and third sector organisations to grow. 

Brief

The Business Gateway National Unit (BGNU) sought a partner to develop and deliver a suite of webinars to businesses and organisations nationwide. Rather than provide a prescribed list of topics, the BGNU wanted to understand the pain points faced by businesses nationally, truly understanding what information and guidance would be most useful to Scotland’s enterprises.

Delivery

After working with the BGNU to fully understand the audience and analysing information the team had to hand, we developed webinars across the following topics:

  1. Reshaping your business (redundancy and restructuring)
  2. Start up: doing it in challenging times
  3. Business survival: Advice, tips, and actions you take now
  4. Sales: how to find them, make them, and keep them
  5. HR: the essentials for running a business
  6. Bookeeping & finance: the essentials
  7. Marketing your business on a budget
  8. Writing a business plan

With the content ready, we delivered:

  • 150 webinars, to audiences based across Scotland
  • Welcomed over 7,000 attendees
  • Developed a total of 15 webinars across the topics listed above
  • 57% attendance achieved – comparatively high

Results

As well as quantifying the project’s success with the successful results above, we also gathered qualitative evidence of the series’ impact on Scotland’s businesses.

Whilst 98% of attendees rated the webinars as either Excellent or Good, 90.5% of attendees said their skills and knowledge were improved by the content that was delivered – a high-value return on investment for Scotland’s National Business Gateway function.

Testimonial

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