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Accelerated growth for Moray’s micro businesses

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Overview

CJM Lumina was appointed to provide support to the Moray Accelerator – a new programme that would deliver vital support to 8 to 10 businesses within the local area.

Brief

The accelerator is designed to support businesses who wish to speed up their growth model and deliver results in a shorter time frame. To help them do this, each business receives one-to-one business support, as well as a range of training delivered by industry experts.

CJM Lumina’s role was to provide expert guidance across a range of topics, working with businesses to improve their financial and marketing strategies.

Delivery

The first cohort attended in 2023, with six weeks of workshops delivered to the businesses every Wednesday morning. These workshops were interactive and would challenge what each business has in place across strategy, marketing, and financials, to encourage them to develop and improve, using the new knowledge they had gained.

Where in 2023, we delivered a hybrid approach to the learning events, we assessed the success of these and decided to deliver all learning face-to-face for the next two cohorts. This would ensure maximum impact for businesses, having experts on hand to deliver direct support.

Results

The initial Accelerator was such a success that two more cohorts were delivered in 2024. To date, three businesses on the Accelerator are projected to deliver a £1m turnover, based in Moray’s local economy.

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